Integrating Logos and Branding Elements
Branding elements are the graphics, logos, flags, murals, directories, and information monitors or any other elements that portray the image of the company, city or a building. They are an important component of first impressions, as they are the most recognizable symbols of identification.
Including branding elements and logos with architectural details and signage is an important design consideration. When you redesign your building’s main lobby, remember to treat any branded elements as an integral part of the overall design.
Logos
& Identity: Add logo identifiers
Most cities are home to
many museums, libraries, and other well visited public facilities.
Lobby banners that identify the most visited or new information
centers in your building will reassure visitors that they are heading
in the right direction. A common design that provides a backdrop for
logos will help unify and reinforce your organization's image.
FIRST
IMPRESSIONS
