Introduction: Sign Hierarchy 

 




     

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Sign Hierarchy

After identifying the appropriate location and type of each sign, you should determine the appropriate hierarchy and scale of signs and sign messages. If signs are all equal in size or emphasis, the user will not know where to find the most important information. You should emphasize certain sign messages through type size, typestyle or background color. “Layering” the information improves the legibility of your signs, and will help visitors make their decisions faster and more accurately.

The numbers on the two sign examples below show the sequence a person will view signs in a lobby or directory, helped by the appropriate scaling of the signs and messages.



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design Professional

 
Background
FIRST IMPRESSIONS
TERMINOLOGY
EDUCATION

Signage 101
10 Things you should know about signage

Sign Program Goals

Sign Program Overview

Basic Sign Types

Sign Hierarchy

Integrating Logos and Branding Elements

Historic Building Signing

Process
Developing your program and sign design

Getting Started

Recommended Reading: Sign Maintenance Article

Procurement
How to implement your sign Program

Implementation Strategies

Vendor Selection

Glossary

Glossary of Terms and Materials

Locations





 
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