Sign
Program Overview
The emphasis of
a unified signage program is to upgrade and standardize
identification, directional and educational signage at the building
approach and in the main lobby. Extending the program to the rest of
the building is encouraged, and important. This can be implemented as budget allows.
Integrated with
“brand components” such as organization or facility logos and
information kiosks, the signage begins with Basic Design elements,
modular signs standardized through typography, symbols, and other
graphic characteristics.
You can modify the color, material choice or
detailing of the Basic Design elements to complement your building’s
architecture and design. Basic + Design signs use standard components
from the Basic Design system, customized with special finishes and/or
detailing. Custom Design signs are probably the best solution for
historic buildings, class A buildings, or a new construction.
FIRST
IMPRESSIONS
