First
Impressions - First Steps
After a comprehensive survey
of 24 GSA facilities around the nation, a team of architects,
designers, and graphic specialists from Gensler - an internationally
recognized architectural firm - identified the factors that most
influence visitors’ first impressions of the buildings, including:
the approach and immediate exteriors; entrances; building lobbies;
elevator lobbies and corridors; elevators; stairs and escalators;
agency entrances; and public concession areas.
Well-designed
signage systems play a vital role in the safety and advancement of
society. Clear, consistent signs will welcome visitors to your
building, reduce their anxiety as they rush through a hospital, and
finally help them find the office they’re visiting, or other
services within your building.
These
guidelines will help you understand how to unify the signs in your
building. They include the goals of a well-planned signage program,
suggested standards for sign designs, recommended sign lists, and ideas about how to get started implementing new
sign changes in your building.
FIRST
IMPRESSIONS
