Introduction
Graphic
Standards
Each building has its own look; architecture, materials, traffic
flow, and tenant mix come together to create a unique space. The signs
in your building should be designed and placed to complement your
unique environment.
It is equally important, however, that a certain level of signage
standardization is established. Unifying the sign program will create
a recognizable “corporate look” and will facilitate easy signage
changes.
Some examples given are from a “custom” sign application, using
materials, colors and details to complement a Class A or historic
building. These sign types may be modified to be applicable to other
building environments, modifying them to a Basic or Basic + Option.
For guidance in determining which option best suits your building,
please refer to the Sign Program Overview
in the introduction section.
These graphics standards will also help you make important
decisions about typefaces, colors, messages, and other important
considerations.
FIRST
IMPRESSIONS
RESOURCE
LINKS
