Letting people know where they are and where to go will help your building make a successful first impression. A comprehensive sign program covers the basic sign types, including directional, locational, and regulatory signs with emphasis on consistent graphic design and flexibility of materials and colors. The sign program may also address “welcome” signs, an information or reception desk, the logo of the company, and wayfinding identifiers.

For simple sign changes or upgrades, the guidelines offer quick fix suggestions and sign examples which you can implement yourself. For larger sign program changes, high impact solutions, or new signs in conjunction with architectural renovation work, it is strongly suggested that you contact a design professional and share these guidelines with your Sign Biz sign designer.

Quick Fix Solutions

1. Place a welcome sign at the exterior entry of your building
2. Remove all handmade signs
3. Evaluate need and remove all non-critical signs 
4. Replace signage at security only
5. Consolidate signage into fewer locations
6. Use a positive tone of voice
7. Relocate photographs
8. Add logo identifiers *
9. Add mural graphics *
10. Enhance or update building identification *
11. Add new exterior elements
    
    * = Please consult a Sign Biz design professional

High Impact Solutions

1. Replace all signs in building with a consistent, comprehensive sign system *
2. Locate all temporary signs at new business center *
3. Think concierge, in addition to security *
4. Provide changeable information electronically *
5. Create a sense of arrival 
6. Bring back a tradition 
7. Add new exterior elements
8. Provide clear directions for building access
9. Provide consistent, well-designed floor directories and signage *
   
   * = Please consult a Sign Biz design professional

If you have any questions about the initiative or are unsure about where to begin, contact the Sign Biz Corporation for assistance.

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