Using Logos- A Guide


Signage Guidelines: Using Logos

Using Logos
In the signage guidelines introduction, the importance of integrating company and building logos and branding elements into sign programs in your building was discussed (see Introduction, Signage 101, Integrating Logos and Branding Elements).

Logos may be used as welcoming elements and to reinforce arrival. Logos can become distinctive architectural design elements, etched into glass (Fig. 1), stone or metal, or silk-screened onto signs, banners (Fig. 2) and directories.

Reproduction artwork for your company logo may be scanned in by your local Sign Biz Sign Design Professional and reproduced using their state-of-the-art computer equipment.